In a sea of LED video screens, the advertiser with neon stands out. The craft and handmade aspect of the signs brings with it a certain aesthetic that is irresistible to distinguishing brands. What's disappointing for neon enthusiasts is that neon is dying. Businesses are switching to cheaper, more energy-efficient LED bulbs and municipal planning boards are zoning out neon to decrease the number of unsightly displays.


In the top of a 175 meters tall skyscraper - designed by the Archistar Zaha Hadid - in the Milan area known as “City Life” - a new sign is going to be installed: the red background panel is 15 meters high while the size of the sign is approx. 5,40 x 31,00 meters, with a total luminous surface of 60 sqm. The sign is fully illuminated by LED modules. Once installed the total height of the skyscraper will reach the 190 mts. According to the Light Pollution law in force the Power Supplies have been properly adjusted in order to do not exceed the limit of 4.500 lumen.

Dark times ahead for Cadmium

There are dark times ahead for Cadmium, which was also beloved of masters including Cézanne, Dali and Bacon.
Cadmium is one of six hazardous substances banned from use in Europe in electrical and electronic equipment
by the RoHS Directive, which was designed to protect human and environmental health. The RoHS Directive recognizes
cadmium as the most hazardous heavy metal; ten times more toxic than mercury or lead. Now the ban involves the
Glass shops based in Murano, the famous Venetian island and, by consequence, the color glass tubes used in the

Light Design for NY Landmark

A “Made in Italy” endless Stairway take the form at New York's Hudson Yard: Heatherwick Studio’s glimmering staircase monument, ‘Vessel,’ has topped out after eight months of construction at New York City’s Hudson Yards development. Consisting of 154 flights of stairs, 2,500 individual steps and 80 landings, the sculptural public space has now reached its full height of 150 feet, which will allow it to offer sweeping views of Manhattan’s west side when it opens in early 2019.